‘One Bite and He Was Hooked’: From Kenya to Nepal, How Parents Are Battling Ultra-Processed Foods

The plague of ultra-processed foods (UPFs) is an international crisis. Although their intake is especially elevated in the west, making up the majority of the average diet in places such as the United Kingdom and United States, for example, UPFs are displacing fresh food in diets on each part of the world.

In the latest development, an extensive international analysis on the risks to physical condition of UPFs was released. It warned that such foods are subjecting millions of people to persistent health issues, and called for urgent action. In a prior announcement, a major children's agency revealed that a greater number of youngsters around the world were overweight than too thin for the historic moment, as unhealthy snacks dominates diets, with the steepest rises in less affluent regions.

A noted nutrition professor, a scholar in the field of nourishment science at the a prominent Brazilian university, and one of the study's contributors, says that businesses motivated by financial gain, not individual choices, are driving the change in habits.

For parents, it can appear that the entire food system is undermining them. “On occasion it feels like we have no authority over what we are putting on our child's dish,” says one mother from the Indian subcontinent. We interviewed her and four other parents from internationally on the increasing difficulties and irritations of ensuring a balanced nourishment in the era of ultra-processing.

In Nepal: Battling a Child's Desire for Packaged Snacks

Nurturing a child in this South Asian country today often feels like fighting a losing battle, especially when it comes to food. I prepare meals at home as much as I can, but the second my daughter steps outside, she is encircled by brightly packaged snacks and sweetened beverages. She persistently desires cookies, chocolates and bottled fruit beverages – products heavily marketed to children. Just one pizza commercial on TV is all it takes for her to ask, “Can we have pizza today?”

Even the educational setting encourages unhealthy habits. Her cafeteria serves sugary juice every Tuesday, which she anxiously anticipates. She is given a six-piece biscuit pack from a friend on the school bus and chocolates on birthdays, and encounters a french fry stand right outside her school gate.

On certain occasions it feels like the whole nutritional ecosystem is opposing parents who are just striving to raise fit youngsters.

As someone working in the an organization fighting chronic illnesses and heading a project called Promoting Healthy Foods in Schools, I understand this issue profoundly. Yet even with my expertise, keeping my eight-year-old daughter healthy is extremely challenging.

These constant encounters at school, in transit and online make it almost unfeasible for parents to curb ultra-processed foods. It is not just about the selections of the young; it is about a nutritional framework that normalises and advocates for unhealthy eating.

And the statistics mirrors precisely what households such as my own are facing. A recent national survey found that over two-thirds of children between six and 23 months ate unhealthy foods, and 43% were already drinking sweetened beverages.

These statistics are reflected in what I see every day. Research conducted in the district where I live reported that a notable percentage of schoolchildren were overweight and more than seven percent were suffering from obesity, figures closely associated with the increase in unhealthy snacking and more sedentary lifestyles. Another study showed that many kids in Nepal eat sweet snacks or salty packaged items almost daily, and this regular consumption is linked to high levels of oral health problems.

This nation urgently needs tighter rules, improved educational settings and tougher advertising controls. Before that happens, families will continue engaging in an ongoing struggle against processed items – one biscuit packet at a time.

Caribbean Challenges: When Fast Food Becomes the Default

My position is a bit different as I was compelled to move from an island in our group of isles that was devastated by a severe cyclone last year. But it is also part of the stark reality that is confronting parents in a region that is experiencing the gravest consequences of climate change.

“The circumstances definitely becomes more severe if a cyclone or volcano activity destroys most of your crops.”

Even before the storm, as a nutrition instructor, I was deeply concerned about the rising expansion of convenience food outlets. Currently, even community markets are complicit in the change of a country once defined by a diet of healthy locally grown fruits and vegetables, to one where oily, salted, sweetened fast food, packed with synthetic components, is the choice.

But the condition definitely deteriorates if a hurricane or geological event decimates most of your produce. Nutritious whole foods becomes rare and extremely pricey, so it is incredibly challenging to get your kids to eat right.

Despite having a steady job I flinch at food prices now and have often turned to choosing between items such as legumes and pulses and animal products when feeding my four children. Serving fewer meals or diminished quantities have also become part of the recovery survival methods.

Also it is rather simple when you are juggling a demanding job with parenting, and scrambling in the morning, to just give the children a little money to buy snacks at school. Sadly, most educational snack bars only offer ultra-processed snacks and carbonated beverages. The result of these challenges, I fear, is an growth in the already alarming levels of chronic conditions such as blood sugar disorders and high blood pressure.

The Allure of Fast Food in Uganda

The sign of a global fast-food brand towers conspicuously at the entrance of a mall in a city district, challenging you to pass by without stopping at the takeaway window.

Many of the children and parents visiting the mall have never gone beyond the borders of this East African nation. They certainly don’t know about the past financial depression that led the founder to start one of the first worldwide restaurant networks. All they know is that the brand name represent all things modern.

Throughout commercial complexes and all local bazaars, there is fast food for every pocket. As one of the pricier selections, the fried chicken chain is considered a luxury. It is the place local households go to celebrate birthdays and baptisms. It is the children’s reward when they get a good school report. In fact, they are hoping their parents take them there for festive celebrations.

“Mom, do you know that some people bring takeaway for school lunch,” my adolescent child, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a local quick-service outlet selling everything from cooked morning dishes to burgers.

It is the weekend, and I am only {half-listening|

Janice Holden
Janice Holden

Environmental scientist and sustainability advocate passionate about promoting eco-conscious living through practical tips and insights.