The platform is rolling out a updated setting that permits them to lessen the amount of AI-made content appearing in their streams. This move comes as the service revealed that it now features more than 1 thousand million content made with AI.
Trial and Implementation
The update is being tested over the next few weeks before a global release. This shift aligns with a surge in AI content, fueled by new video-generation tools.
The Broader AI Trend
Studies have shown that almost 10% of the quickest rising content creators on a competing service only show clips produced artificially. A large amount of this content is deemed low-quality AI content, a phrase for poor-quality, factory-style content that is typically illogical or dreamlike.
Based on user feedback that numerous viewers appreciate content produced via AI tools, ranging from AI artwork to science explainers, and we aim to give people the power to increase or decrease of that, depending on their own choices,” commented a spokesperson.
Volume and Proportions
The platform shared that there are now 1.3 billion videos on its app labeled as made with AI. Collectively, over 100 m videos are added to the platform every day, making clips made by AI a limited portion of its complete catalog.
User Control Features
Viewers will be able to decrease or raise the amount of AI-generated videos they watch by using the content preference option in the platform and selecting “AI-generated content”. Other topics that can already be modified under the tool include politics, clothing, beauty, and dance.
Platform Guidelines
Its policies oblige creators to identify convincing artificially created content, and it forbids harmful deepfakes of celebrities or crisis events. Any believable AI-generated clip that is not labeled can be deleted under its user guidelines.
In addition, the service will henceforth attach an artificially created label to content created with its built-in AI features, or identified by an cross-platform project for identifying AI-generated material. This measure is designed to help prevent users from seeking to circumvent the tagging system.
Educational Initiatives
The platform is also introducing a $2m educational fund for professionals and organizations to develop educational content about using AI responsibly. This program will support educational bodies focused on educating computer science.
Moderation Strategy
The platform has defended its moderation strategy, following controversy over intentions to cut jobs for hundreds of content moderators in the United Kingdom. The company is planning to reduce a significant number of roles in its content moderation division in the UK capital, with worker representatives and online safety experts raising concerns that humans are being replaced by machine-led review.
A senior executive explained that staff-based oversight would still have a role, but AI can protect employees by filtering out the most distressing content ahead of it is viewed by staff. TikTok stated a notable drop in disturbing and violent content reviewed by human moderators over the previous year due to reliance on its AI tools.
It is vital to combine staff and AI to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to minimize viewing of dangerous material as rapidly, which is why a significant AI assistance is really helping us work at speed.”
